Case Studies
& Insights

Notes, observations and frameworks drawn from a career spent working across the American food supply chain.

E-Commerce, Order Agents, Menu Data: Distributors in 2027

The cost of implementing custom solutions has dropped significantly with the advent of Claude Code & Codex, unlocking new sales enablement and operational opportunities for food distributors.

AIFood DistributorsB2B SalesProductStrategyOperations
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The Future of FSMA Compliance Is Powered by AI

AI should be able to help reduce the ever-increasing regulatory burden killing small businesses across the food supply chain.

AIFood DistributorsOperationsFood Production
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Sysco's Swap & Save and the "Right to Win"

Swap & Save is a rare case of B2B recommendations that are fully aligned with what the customer actually needs from a sales rep and an e-commerce tool.

Food DistributorsB2B SalesProductStrategyRestaurants
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